Last minute deals
View All Last Minute Deals
Norway's Land of the Northern Lights
A12504
Springtime Norwegian Fjordland
A12505
Battle of the Bands – Taste of Ireland
A22505Onboard
Enjoy yourself
Welcome to Ambassador, Britain’s authentic no-fly cruise line offering affordable quality and sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value.
But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.
Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.
Join us on board, and you’ll soon find out why 94% of guests would recommend Ambassador and why we were awarded the best value on the high seas!
Are you ready to enjoy yourself?
Most popular destinations
Featured cruises
Explore our amazing offers

Pilgrimage and Pinot: Brittany, Compostela & Bordeaux
A22506LV
Denmark & Norway Experience
A12507
Enchanting Shores: Belgium, Netherlands, Normandy, and the Isles of Scilly
A22507LV
Benelux Coastal Explorer
A12508
Treasures of the Mediterranean: Greece, Italy, Egypt & Beyond
A12509
British Isles and European Delights
A22509LV
Iceland's Land of Ice and Fire
A22510BR
Land of Eternal Sunshine: Norway’s 6 Most Beautiful Coastal Gems
A12510
Multi-Generational Adventure to France & Spain and the Solar Eclipse
A12618
Iceland's Land of Ice & Fire and the Solar Eclipse
A22620DD
Ambassador's Caribbean Adventure including Mexico & Colombia
A12701
Gems of the Caribbean Sea
A22701Our Ambassadors
Sail with Friends
We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.
Our Values
View AllOur crew
Friendliest Welcome at Sea
We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!
The New Classic is Finally Here
Say hello to ease at sea and the first new British cruise line to be launched since 2010.
Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home.
Blog

What to pack for: A Caribbean Cruise
11 March 2025
Heading off on a Caribbean cruise but are unsure what things you need to pack? In this guide, we let you know all the things you should be remembering.

Answering FAQs about visiting Denmark
4 March 2025
Denmark is a Scandinavian gem that is a popular stop on a Nordic cruise. Keep reading to find answers to all your questions about Denmark.
OUR SHIPS
Here they are, the Ambassador fleet. Our first lady of the sea: Ambience. Derived from the French word for ‘surrounding’, our ambition at Ambassador is to create the optimum atmosphere onboard; one that brings out the best in each of us. The perfect ambience. Ambition, aptly named to further emphasise our commitment to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably. And, introducing our newest lady to the fleet, Renaissance, your home from home during her inaugural Ambassador season. An intimate and comfortable ship, recently renovated in France, with a multi-lingual crew. Join one of our voyages and discover the elegance and charm of Renaissance.